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Tropical patterns and exotic animals in new collection by Lena Holtzberg

Tropical patterns and exotic animals in new collection by Lena Holtzberg

Art School and pattern designLena Holtzberg has been interested in drawing since she was a young child. It was clear from the start that drawing would become a part of her profession. During her studies at Beckmans College of Design, she was drawn into the world of design and, upon graduating in 1997, immediately found a job as a designer in what was then the mail order department at H&M, Rowells.Since then, she has created patterns and designs for several major Swedish textile and wallpaper companies and has worked for design studios in England and Italy. Currently she freelances under her own brand, Chiconique. In collaboration with Photowall, Lena has designed a wallpaper collection that celebrates the beauty and diversity of nature.“Joyous Creations”— a tribute to natureThe natural world has always been Lena Holtzberg's biggest source of inspiration, a feature evident in her organic patterns and choices of color.I am deeply fascinated by the immense variety of species that exist on our planet; the intricate and imaginative design of plants and animals amazes me again and again. As I encounter more incredible, almost unreal species, it is harder and harder to believe in the randomness of Darwinian theory. In my eyes, it is impossible not to be inspired by nature!Lena Holtzberg describes her way of working as organic, careful, and uncomplicated.Her creative process begins with the search for an inspiring image of an animal or beautiful insect. This image becomes the starting point of the design. She then selects flowers and leaves with interesting shapes, colors, and textures. From these beginnings, she begins to draw without too much planning or thinking.My original designs emerge organically; my only goal is to create something pleasurable, with flora and fauna at the focus, that can bring joy to others.

Interior design meets art – Emma Lindström for Photowall

Interior design meets art – Emma Lindström for Photowall

Emma Lindström is an established Swedish artist with several successful exhibitions in the USA, France, Germany and around Europe. She owns her own art gallery Anohaao gallery in central Gothenburg and is always relevant with new exhibitions.Her artistic work process has been a long journey with many years of experimenting with different techniques, colours and materials – something that is constantly varying and developing. At the same time, it is Emma’s mood, feeling and pure chance that guide the visual expression.The work always starts with selecting a specific colour scheme. Either based on a specified customer order or Emma’s current mood.When I start creating, I enter into a meditative-like state. I allow intuition to speak and process to lead the way. The first stages of the process include pouring and splashing with acrylic colours and various media. After that, I get on to the detailed work with lines and smoothing out techniques that shapes the final artwork.The vibrant and energetic wallpaper designs in the AURA collection are multifaceted and emotionally strong and give the room a positive and powerful energy. The wallpapers can encourage joy and creativity or harmony and relaxation, depending on the beholder’s own mood and needs at that very moment. The art is at the centre and speaks for itself. I hope and believe the wallpapers can yield a positive and powerful energy to the room and contribute in making it a place where there is room for creativity and joy, but also a place where it is comfortable to be", says EmmaEmma Lindström also talks about her thoughts about the collaboration and how it was to design her very first wallpaper collection.It has been very exciting and challenging to think in big formats and find aspects and colour schemes that are interesting and exciting. Having to be a bit more restrained and consider it as an interior design concept, whilst maintaining the artistic integrity of the original artwork some way. I think we have managed to pull off something that feels like a great marriage between interior design and art", concludes Emma Lindström.The AURA wallpaper collection is sold exclusively at Photowall and can be ordered as a fitted wall mural.

Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

“I mainly draw clothing prints and have seen one flowery trend after another.I've drawn many flowers, but this time I had the opportunity to do as I liked instead of it being more about drawing the “right” type of flower print like with other projects.I felt it was important to draw two wallpaper motifs that are similar enough to go together but are not so similar that they are no longer distinctive – it should be like they are in the same film in some way,” says Designer Iwa Herdensjö.The collection, which features a playful mix of colours – wine, bright pink and turquoise – has a clear personal touch, as evident when Iwa reveals how the collection got its name:“Dare is the name of the colour of lipstick I have worn almost every day for seven years, so you could say it's a signature of sorts.”Iwa has a clear idea of which of the extravagant patterns she would choose for her own home and even which room she would put them in:“I would choose the orange/pink colour option of Stunner Peachy for the hallway.Personally, I see both motifs working exceptionally well in hallways.A wallpaper that confidently stands out guarantees a warm welcome or goodbye – depending on how you look at it," says Iwa Herdensjö.The exclusive Dare collection is only available at Photowall and consists of two motifs in five colour options. The motifs are available as made-to-measure wallpaper for £28 per square metre.

A playful wallpaper collection by Garbo & Friends

A playful wallpaper collection by Garbo & Friends

Photowall is proud to present the Tiny Heroes wallpaper collection for children – created by the Swedish design studio Garbo & Friends. The collection consists of three timeless patterns where every motif tells a story.Garbo & Friends have designed quality products for families with children since 2011. In their wallpaper collection Tiny Heroes, the classic patterns of Mares, Fauna and Bows have been customised for walls to give your home a warm atmosphere."The patterns in the collection were all inspired by animals and nature, and all the illustrations have their own story. The design process starts with several weeks of reflecting, where I channel my experiences and inspiration into a concept. Based on this, I usually write a story that will later be the starting point for the pattern, and ultimately, what becomes communicated visually," says Susann Karlsson Nemirovsky, Designer and Founder of Garbo & Friends.It was during a forest walk in the Småland region of Sweden that the colours of the rowan trees and leaves, paired with the animals of the forest, became the inspiration for the Fauna motif. The Mares motif is a tribute to the ocean. It tells a story of discovering sea life for the very first time – with all its vibrant colours and amazing aquatic animals. In the third motif called Bows, playful bows in muted colours reflect the lively imagination and joy of children.Function and durability was a clear focus in this collaboration, and the Tiny Heroes collection has achieved this through a timeless design that works in any home. That which is classic and timeless becomes naturally sustainable, and therefore, our focus has been on quality, the choice of materials and muted colours."Garbo & Friends felt like the natural choice when Photowall wanted to launch a new children's collection because, like us, they are passionate about design and quality. The target group forTiny Heroes is primarily families around the world who have children, but the wallpapers will also work well in the hallway of a big-city apartment or a summer cottage in the country," says Amber Johnson, Photowall's Product and Design Manager.The exclusive Tiny Heroes collection is only available at Photowall and consists of three motifs in different colour schemes. All the motifs are available as made-to-measure wallpaper for £29 per square metre. Press Room   High resolution press images - Garbo & Friends - Tiny HeroesPress Room - See all previous press releases  High resolution images from previous press releases  For interview inquiries, press releases, wallpaper samples and further information, contact Maria Gromova Tällberg, press@photowall.com, +46 (0)702 720 302.  Photowall - Wall Decor by Passionate PeopleWe believe that the walls of a room affect how we feel. That's why our mission is to help people fill their walls with great art. We have a carefully selected and diverse range of products. With passion and attention to detail, it is our pleasure to help you transform your home to reflect your personality. Our products are manufactured in Sweden and shipped world wide.

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