What can a wallpaper withstand?A wallpaper can really make the difference in a room. It can make it cozy, create a comfortable atmosphere or make it sleek and stylish. Of course, in addition to the aesthetics, it should cope and withstand various stresses such as moisture, sunlight, stains and wear. I have put the wallpapers to various tests so that you will get some help and guidance when choosing wallpaper for your particular room and project.Scratch testWhat is tested?The scratch test shows us what happens if you take objects and scratch the wallpapers. Do they leave marks? Does the wallpaper's color fade?How has the test been performed?I got loose and scraped hard (Botany Banana and Brume - Cobolt) wallpaper in both Standard and Premium designs with a spoon and a wooden block.
Beata Boucht's detailed illustrations are characterized by her playful and surreal visual style. In GREY GARDENS, Beata Boucht worked specifically with unique oversized patterns to really enhance the feeling of being cloaked under a leafy weeping willow or being surrounded by a dense primeval forest.The collection draws inspiration from myriad sources but especially from the wild garden in the movie Grey Gardens, a film that depicts its eccentric protagonists at home in their decadent mansion in East Hampton, New York. The distinctive collection is home to many motifs such as an array of decorative leaves from various landscapes all over the world, selections of intricate and richly detailed flowers, as well as deep dives into the extensive and ornate veins of leaves and plants. The designs utilize a carefully balanced colour palette that emphasizes the boldness of its subjects while still yielding a surprisingly calm expression.“I wanted to create wallpaper patterns that would endure and that I wouldn’t tire of. Patterns you can lose yourself in and where you are constantly discovering something new. A place where you can find respite in the details and where your eyes get lost in the fantasy of the landscapes, finding a new kind of calm in the midst of the untamed wilds”, remarked Beata Boucht.A self-described maximalist, Beata’s artistic process consists of using various techniques and materials to create deep and complex patterns by working on a piece in several layers. She starts out with pencil drawings done by hand and then adds colour with watercolours or gouache, finalizing the piece with collage techniques and digital processing."I think we will become more courageous, more daring in our ability to express ourselves, and become more personal when we decorate our homes in the future," said Beata Boucht.The GREY GARDENS collection gives your room a feeling of magnificence with its grandiose settings. The captivating motifs create a brilliant spatial dynamic full of rich details that are impossible to resist.The GREY GARDENS collection consists of seven wallpaper patterns and nine posters that are all available exclusively at Photowall.
1. What does your creative process look like?I have a very research-based process; I love to completely immerse myself in a new topic and throw myself headlong into the unknown. Technically I sit down for a long time drawing with a pencil by hand. Because I tend to work in such great detail, I need a lot of time. Often I will listen to music as I work to keep my concentration. I use different techniques for colours, either watercolours or gouache; then I scan the image and finish the rest on my computer. This entire process is a prerequisite to creating the complex layers and patterns that characterize my illustrations.2. How would you describe the collection in three words?Wonderful, dense and mysterious3. What was your inspiration for this collection?In this collection I focused on trying to find irregularities in my designs and expanded them into the feeling of being in the midst of a tangled, long-forgotten garden. I was inspired by my trips to Bali and the various orangeries, gardens and greenhouses that I’ve visited all over the world. The collection was also inspired by the wild garden in the film Grey Gardens and the two female protagonists of the movie. They have that “little something extra” and are always just a bit “over the top”, exactly the style that I want my wallpapers to have, although in a slightly more comfortable setting.
Drawing upon nature as her primary source of inspiration, Saga-Mariah Sandberg creates whimsical and detailed illustrations that depict various Swedish nature scenes. Each pattern is delicately painted by hand to reflect nature’s own distinctive range of colours. The designs represent a particular biotope and are evocative of their unique plant and animal life.The title of the collection, DAWN CHORUS, refers to the morning song of the myriad spring birds of the forests, a choir of life that sets the mood for the entire collection. All of the motifs are designed with the colours distinct to nature’s vibrant palette and draw from historical nature sites of majestic Swedish landscapes.Saga-Mariah Sandberg's wallpaper patterns let us not only experience the beauty and diversity of nature, they also inspire us to discover the nature that constantly surrounds us. The Forest Meadow pattern takes us on a visit to a Swedish spruce forest, a place full of deep, vivid colours that contain a thriving ecosystem of bluebells, anemones, and lilies of the valley. The Fern Garden takes inspiration from old school posters as it depicts a gently shaded garden before and after the rain, as the resident garden snails peer outwards though a slick maze of ferns and mosses.The DAWN CHORUS collection invites the very aesthetic of nature straight into your home. The clever combinations of bright colours and natural scenery creates an airy, Scandinavian expression with an elegant personal touch. And if you’re looking for a more snug and cosy feeling for your room, we recommend going for the darker wallpapers.
Can you tell us more about the inspiration behind the DAWN CHORUS collection?I was really inspired by the first signs of spring and summer that we’re always looking for when the seasons turn: those first blooming flowers or the burgeoning trees, those initial signs we see in gardens and forests. The birds returning to their nests and the gentle flowers that provide the ecosystem with nourishment.Dawn Chorus" specifically refers to the choir of birds that all let loose their song in the mornings, one of the dearest signs that spring has returned! Waking up to a soundscape of birdsong after a long and cold winter is an absolute delight to experience. Here in Sweden we still celebrate the old tradition known as "Gökotta" where in the spring you get up in the early morning to listen to the first song of the cuckoo.What does your creative work process look like?I typically get started with a specific site in nature. I sketch out the elements that I think really represent the place and then put them together to form a pattern!Where do you find your inspiration? Is there something specific in nature that inspires you?Every corner of nature fascinates me; even something as minute as badger droppings are fun to find and make me look forward to summer — you can see what berries they had dinner, for instance. Sitting and watching is an important part of it: staying to see what the ants are carrying back to their home is just as fun as watching a rainbow rise over the horse meadows in the early morning mist. Just before I started the collection, I could feel my heart longing for those first telltale signs of spring and summer. I was listening to Swedish folk songs such as Vårvindar Friska (Fresh Spring Winds), Längtan till Landet (Longing for the Country), Uti vår Hage (In Our Garden), and Gustav Fröding’s Strövtåg i Hembygden (Hiking in the Homeland), and I took a lot of creative inspiration from these. You might say that it’s a kind of encounter between folk romance and field biology.
Image: 101 copenhagen, Jotun, New Works Studio. A focus on sustainabilityOne of the pervading concepts of 2019, and something that will hopefully stay around for a long time, is the theme of sustainability. It’s been a consistent through line through nearly everything and has formed the basis for all sorts of interior trends. Just make sure to always consider second-hand options first and you’re already halfway there. In stylish homes you’ll find pieces won at auction intermingled with great flea market finds right alongside all kinds of handed down furniture and gadgets. To renew, alter, and generally take care of the items you already have is a great way to take care of the environment and also keep up with the latest trends. With a splash of new colour or by changing up the wallpaper, your furniture takes on a whole new sensibility — all with relatively little effort.Sculptural shapes and handmade craftsThings that are handmade and with charming imperfections have begun to really take their place. Everything from pieces made by individual craftsmen to mass-produced items from larger chains — it should all feel unique and handmade. We’re also seeing sculptural shapes in many forms, both as decoration and in utilitarian objects like vases and lamps. It is a very tactile aesthetic full of exciting shapes and structures.
Hi Anna María! We are so happy that you’ve started blogging with us here at Photowall. How does it feel? It feels very exciting and fun! I’ve had an eye on Photowall for a little while and thought you had lots of exciting products that I really enjoyed. I’m looking forward to getting more familiar with your products and also working on things myself! I think it’s going to be great! For those who might not know you, can you tell us a bit about yourself? My name is Anna María Larsson and I work primarily as a creator. For as long as I can remember, I’ve always been quite deft and have built my own stuff and created things with my hands. I love finding new uses for things that already exist — sometimes I like to pretend I’m MacGyver. I am a trained Digital Art Director and have worked in advertising and design agencies as a graphic artist, designer, and art director. In 2017 I came in second place in Superskaparna (Super Creators), a competition for do-it-yourself and home improvement projects. I hold workshops for both adults and children and have been a DIY editor in several different magazines. You can occasionally spot me on TV, most recently on Dessertmästarnas Jul (Dessert Masters Christmas). I also have a blog, an Instagram and a YouTube channel.What are you working on now and what do you hope you can offer with your blog?I enjoy writing articles and creating DIYs that hopefully inspire more people to take up their own creative projects. I intend to take a close look at the trends in this coming year, do some of my own tests on the various products available, and come up with some exciting DIY projects that you can easily follow along with and do yourself. It’s fun to be able to change something yourself with few means and see how something completely new comes out of it. Aside from that, I enjoy creating things with my hands. It has a soothing effect on the body and can really reduce stress.How did you come to start blogging? And what is your favourite thing about it?I have been blogging for many years. It started out as a diary form when I moved to Piteå to study. It was around 2014 when I started posting my DIY projects with some regularity and sharing the things I was creating. It was partly to collect everything I made into one place, but I also began to notice that people were really taking an interest in my projects and wanted to know how I had done it.After that, the blog became a channel where I could share a little bit of everything from my life — but usually centred around creation and the things I was making. Since then, the blog has partly been a diary where my audience can accompany me during my days. It’s a wonderful collection of the many great and beautiful memories of all the things I have done, seen and experienced. It feels nice to have so many nice memories gathered all in one place.What is your most memorable DIY project?All of DIY projects I did as part of Superskaparna. To make things while under such intense time pressure, with five cameras constantly around me, all as I strove to be creative and to make nice pieces. It was a real challenge! I am still incredibly pleased that I managed to make everything that I did, from a great chandelier to a lamp made from of old toy cars. I also concocted a necklace made from PET bottles, a doghouse, a headboard for a bed, a folding wall, and I even transformed a bureau from a flea into a vibrant piece full of fabric and colour. There was also a necklace of rope, table settings for a party, and honestly much much more. I'll never forget that experience. It was a fun and absurdly difficult challenge!
The TRAVEL THE WORLD collection consists of Stina Wirsén's permanent collection of drawings depicting haute couture and street fashion from various places around the world. Some of the black and white drawings have been published in books and magazines; others have been shown at international exhibitions in India, Germany, and the United States.Stina Wirsén's distinctive style, marked by bold colours, minimalist curves, and vibrant lines, is the leitmotif throughout the entire collection. The soft and sweeping movements of her hands are present in every drawing, blending seamlessly with the dynamic and beautiful ink lines and the spontaneous droplet — all of it comes together to give the collection a truly interesting expression.Each wallpaper motif in the collection pulses with life and movement. We travel across locales, from the bright neon street signs of a vibrant Tokyo, on to a cosy classic Parisian café, then ending up in a familiar Stockholm neighbourhood among its style-conscious city dwellers.
Art School and pattern designLena Holtzberg has been interested in drawing since she was a young child. It was clear from the start that drawing would become a part of her profession. During her studies at Beckmans College of Design, she was drawn into the world of design and, upon graduating in 1997, immediately found a job as a designer in what was then the mail order department at H&M, Rowells.Since then, she has created patterns and designs for several major Swedish textile and wallpaper companies and has worked for design studios in England and Italy. Currently she freelances under her own brand, Chiconique. In collaboration with Photowall, Lena has designed a wallpaper collection that celebrates the beauty and diversity of nature.“Joyous Creations”— a tribute to natureThe natural world has always been Lena Holtzberg's biggest source of inspiration, a feature evident in her organic patterns and choices of color.I am deeply fascinated by the immense variety of species that exist on our planet; the intricate and imaginative design of plants and animals amazes me again and again. As I encounter more incredible, almost unreal species, it is harder and harder to believe in the randomness of Darwinian theory. In my eyes, it is impossible not to be inspired by nature!Lena Holtzberg describes her way of working as organic, careful, and uncomplicated.Her creative process begins with the search for an inspiring image of an animal or beautiful insect. This image becomes the starting point of the design. She then selects flowers and leaves with interesting shapes, colors, and textures. From these beginnings, she begins to draw without too much planning or thinking.My original designs emerge organically; my only goal is to create something pleasurable, with flora and fauna at the focus, that can bring joy to others.
Green lush forests, dreamy woodlands and imaginative mountain landscapes. Maison’s wallpaper designs inspire to get lost in the scenery and spark the imagination. All motifs are full of details and let you make a new discovery with every glance. The inspiration for this collection began when I was reading classic children books to my own children. I was moved by the beautiful imagery and drawings in the works of timeless stories, especially illustrations by Beatrix Potter, who has been a source of inspiration during the design process, says Kim Frankental, founder and creative director of Maison.The collection has an element of sophistication with a design that will grow with the child, as the child gets older. Appealing to children and adults alike, The Little Folk is suitable for everyone no matter the age or style. The Little Folk collection is available exclusively at Photowall and include five wallpaper designs: Forest, Woodlands, Trees (available in two color settings, Pink and Blue), Birdhouse Fantasy Mountains and Village Fantasy Mountains.
It has been almost two years since Jonna Jinton released her first wallpaper collection, The Soul of Nature, and since that time her images have graced walls all over the world. Now she is out with with a new collection called Northern Wilderness, in which 30 nature motifs depict the Nordic landscape. Many of the photographs in the collection have been taken far north in Sweden, in locations such as Stekenjokk, Abisko and Stora Sjöfallet, and they reflect the subtle changes of the natural world during the four seasons.We took the chance to ask Jonna some questions and dive a little deeper into the stories behind the images.
Emma Lindström is an established Swedish artist with several successful exhibitions in the USA, France, Germany and around Europe. She owns her own art gallery Anohaao gallery in central Gothenburg and is always relevant with new exhibitions.Her artistic work process has been a long journey with many years of experimenting with different techniques, colours and materials – something that is constantly varying and developing. At the same time, it is Emma’s mood, feeling and pure chance that guide the visual expression.The work always starts with selecting a specific colour scheme. Either based on a specified customer order or Emma’s current mood.When I start creating, I enter into a meditative-like state. I allow intuition to speak and process to lead the way. The first stages of the process include pouring and splashing with acrylic colours and various media. After that, I get on to the detailed work with lines and smoothing out techniques that shapes the final artwork.The vibrant and energetic wallpaper designs in the AURA collection are multifaceted and emotionally strong and give the room a positive and powerful energy. The wallpapers can encourage joy and creativity or harmony and relaxation, depending on the beholder’s own mood and needs at that very moment. The art is at the centre and speaks for itself. I hope and believe the wallpapers can yield a positive and powerful energy to the room and contribute in making it a place where there is room for creativity and joy, but also a place where it is comfortable to be", says EmmaEmma Lindström also talks about her thoughts about the collaboration and how it was to design her very first wallpaper collection.It has been very exciting and challenging to think in big formats and find aspects and colour schemes that are interesting and exciting. Having to be a bit more restrained and consider it as an interior design concept, whilst maintaining the artistic integrity of the original artwork some way. I think we have managed to pull off something that feels like a great marriage between interior design and art", concludes Emma Lindström.The AURA wallpaper collection is sold exclusively at Photowall and can be ordered as a fitted wall mural.
It is dawn and the morning mist lies heavily over the river. A thin ray of light pushes its way through the tree trunks in the forest of northern Sweden. It is cool, quiet and calm.Every motive in the From Dawn to Dusk wallpaper collection is clearly marked by Isabella Ståhl's mysterious, dreamy and melancholic imagery. The collection takes inspiration from Swedish nature, animals and wilderness, and gives the viewer a feeling of peace and tranquillity.”I love being in the woods, it is often dark, mysterious and somewhat secret. This is where I get my inspiration”, says Isabella Ståhl.Through Isabella's eye for contrasts and ability to capture moods and moments, Swedish nature takes on a whole new form that gives the viewer peace and room for thought. Often in a beautiful dawn light. The pictures are often taken in the beautiful dawn light.”Although I'm extremely tired in the morning, I force myself to get up at five in the morning to capture the right feeling and light in the pictures," Isabella Ståhl tells us.I think my wallpaper would fit in rooms where you seek a sense of freedom indoors. Bring a bit of nature into your home to rest your eyes on.The wallpaper collection From Dawn to Dusk is sold exclusively at Photowall and can be ordered as a customised wall mural for £29/m2.
Finally, the days are getting brighter and new interior design trends are emerging! As we leave winter and darkness behind us, it is time to start something new, such as redecorating our homes.To get your imagination going, we have selected the trendiest wallpaper patterns from our collection, ideal for the room you are keen to give a make-over. Be inspired by three new wallpaper trends; all from sober elegance to bold colours and even a nostalgic trip to cosmos and the underwater world. This is our trend watch!Trend 1 – Dark LushSober elegance and the colour black with baroque elements in gold set the ambience for this trend. Dramatic scenery, forests in twilight and surfaces that have changed due to patina – together with golden decorative items, velvet and marble add another dimension to your room.See all motifs here >
Today we launch Flora Hysterica – a wallpaper collection in collaboration with Swedish textiles artist and fashion designer Martin Bergström. The wallpaper collection contains five unique wallpaper patterns all borne of the thousands of preserved plants in Martin Bergström’s herbarium. By the age of three, Martin Bergström already knew the definitive book on Nordic flora, Den Nordiska Floran, inside and out, and his fascination with flowers has only grown. His intense interest in flora has manifested into a consistently expanding collection of preserved plants. Recently, it has come to include over 1000 flowers, with the oldest originating from the early 19th century.“A flower picked roughly 200 years ago becomes like a time capsule pressed between the sheets of paper. I see this wallpaper collection as an opportunity for one small flower to bloom yet again and continue its timeline,” says Martin Bergström.