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Tropical patterns and exotic animals in new collection by Lena Holtzberg

Tropical patterns and exotic animals in new collection by Lena Holtzberg

Art School and pattern designLena Holtzberg has been interested in drawing since she was a young child. It was clear from the start that drawing would become a part of her profession. During her studies at Beckmans College of Design, she was drawn into the world of design and, upon graduating in 1997, immediately found a job as a designer in what was then the mail order department at H&M, Rowells.Since then, she has created patterns and designs for several major Swedish textile and wallpaper companies and has worked for design studios in England and Italy. Currently she freelances under her own brand, Chiconique. In collaboration with Photowall, Lena has designed a wallpaper collection that celebrates the beauty and diversity of nature.“Joyous Creations”— a tribute to natureThe natural world has always been Lena Holtzberg's biggest source of inspiration, a feature evident in her organic patterns and choices of color.I am deeply fascinated by the immense variety of species that exist on our planet; the intricate and imaginative design of plants and animals amazes me again and again. As I encounter more incredible, almost unreal species, it is harder and harder to believe in the randomness of Darwinian theory. In my eyes, it is impossible not to be inspired by nature!Lena Holtzberg describes her way of working as organic, careful, and uncomplicated.Her creative process begins with the search for an inspiring image of an animal or beautiful insect. This image becomes the starting point of the design. She then selects flowers and leaves with interesting shapes, colors, and textures. From these beginnings, she begins to draw without too much planning or thinking.My original designs emerge organically; my only goal is to create something pleasurable, with flora and fauna at the focus, that can bring joy to others.

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Wallpaper collection for children’s rooms by Maison

Wallpaper collection for children’s rooms by Maison

Green lush forests, dreamy woodlands and imaginative mountain landscapes. Maison’s wallpaper designs inspire to get lost in the scenery and spark the imagination. All motifs are full of details and let you make a new discovery with every glance. The inspiration for this collection began when I was reading classic children books to my own children. I was moved by the beautiful imagery and drawings in the works of timeless stories, especially illustrations by Beatrix Potter, who has been a source of inspiration during the design process, says Kim Frankental, founder and creative director of Maison.The collection has an element of sophistication with a design that will grow with the child, as the child gets older. Appealing to children and adults alike, The Little Folk is suitable for everyone no matter the age or style. The Little Folk collection is available exclusively at Photowall and include five wallpaper designs: Forest, Woodlands, Trees (available in two color settings, Pink and Blue), Birdhouse Fantasy Mountains and Village Fantasy Mountains.

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Interview with Jonna Jinton “All the images mean a lot to me”

Interview with Jonna Jinton “All the images mean a lot to me”

It has been almost two years since Jonna Jinton released her first wallpaper collection, The Soul of Nature, and since that time her images have graced walls all over the world. Now she is out with with a new collection called Northern Wilderness, in which 30 nature motifs depict the Nordic landscape. Many of the photographs in the collection have been taken far north in Sweden, in locations such as Stekenjokk, Abisko and Stora Sjöfallet, and they reflect the subtle changes of the natural world during the four seasons.We took the chance to ask Jonna some questions and dive a little deeper into the stories behind the images. 

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Interior design meets art – Emma Lindström for Photowall

Interior design meets art – Emma Lindström for Photowall

Emma Lindström is an established Swedish artist with several successful exhibitions in the USA, France, Germany and around Europe. She owns her own art gallery Anohaao gallery in central Gothenburg and is always relevant with new exhibitions.Her artistic work process has been a long journey with many years of experimenting with different techniques, colours and materials – something that is constantly varying and developing. At the same time, it is Emma’s mood, feeling and pure chance that guide the visual expression.The work always starts with selecting a specific colour scheme. Either based on a specified customer order or Emma’s current mood.When I start creating, I enter into a meditative-like state. I allow intuition to speak and process to lead the way. The first stages of the process include pouring and splashing with acrylic colours and various media. After that, I get on to the detailed work with lines and smoothing out techniques that shapes the final artwork.The vibrant and energetic wallpaper designs in the AURA collection are multifaceted and emotionally strong and give the room a positive and powerful energy. The wallpapers can encourage joy and creativity or harmony and relaxation, depending on the beholder’s own mood and needs at that very moment. The art is at the centre and speaks for itself. I hope and believe the wallpapers can yield a positive and powerful energy to the room and contribute in making it a place where there is room for creativity and joy, but also a place where it is comfortable to be", says EmmaEmma Lindström also talks about her thoughts about the collaboration and how it was to design her very first wallpaper collection.It has been very exciting and challenging to think in big formats and find aspects and colour schemes that are interesting and exciting. Having to be a bit more restrained and consider it as an interior design concept, whilst maintaining the artistic integrity of the original artwork some way. I think we have managed to pull off something that feels like a great marriage between interior design and art", concludes Emma Lindström.The AURA wallpaper collection is sold exclusively at Photowall and can be ordered as a fitted wall mural.

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Photographs by Isabella Ståhl in a new wallpaper collection

Photographs by Isabella Ståhl in a new wallpaper collection

It is dawn and the morning mist lies heavily over the river. A thin ray of light pushes its way through the tree trunks in the forest of northern Sweden. It is cool, quiet and calm.Every motive in the From Dawn to Dusk wallpaper collection is clearly marked by Isabella Ståhl's mysterious, dreamy and melancholic imagery. The collection takes inspiration from Swedish nature, animals and wilderness, and gives the viewer a feeling of peace and tranquillity.”I love being in the woods, it is often dark, mysterious and somewhat secret. This is where I get my inspiration”, says Isabella Ståhl.Through Isabella's eye for contrasts and ability to capture moods and moments, Swedish nature takes on a whole new form that gives the viewer peace and room for thought. Often in a beautiful dawn light. The pictures are often taken in the beautiful dawn light.”Although I'm extremely tired in the morning, I force myself to get up at five in the morning to capture the right feeling and light in the pictures," Isabella Ståhl tells us.I think my wallpaper would fit in rooms where you seek a sense of freedom indoors. Bring a bit of nature into your home to rest your eyes on.The wallpaper collection From Dawn to Dusk is sold exclusively at Photowall and can be ordered as a customised wall mural for £29/m2.

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Trend watch: 3 wallpaper trends for 2018

Trend watch: 3 wallpaper trends for 2018

Finally, the days are getting brighter and new interior design trends are emerging! As we leave winter and darkness behind us, it is time to start something new, such as redecorating our homes.To get your imagination going, we have selected the trendiest wallpaper patterns from our collection, ideal for the room you are keen to give a make-over. Be inspired by three new wallpaper trends; all from sober elegance to bold colours and even a nostalgic trip to cosmos and the underwater world. This is our trend watch!Trend 1 – Dark LushSober elegance and the colour black with baroque elements in gold set the ambience for this trend. Dramatic scenery, forests in twilight and surfaces that have changed due to patina –  together with golden decorative items, velvet and marble add another dimension to your room.See all motifs here >

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19th century flowers in Martin Bergström’s new wallpaper collection

19th century flowers in Martin Bergström’s new wallpaper collection

Today we launch Flora Hysterica – a wallpaper collection in collaboration with Swedish textiles artist and fashion designer Martin Bergström. The wallpaper collection contains five unique wallpaper patterns all borne of the thousands of preserved plants in Martin Bergström’s herbarium.  By the age of three, Martin Bergström already knew the definitive book on Nordic flora, Den Nordiska Floran, inside and out, and his fascination with flowers has only grown. His intense interest in flora has manifested into a consistently expanding collection of preserved plants. Recently, it has come to include over 1000 flowers, with the oldest originating from the early 19th century.“A flower picked roughly 200 years ago becomes like a time capsule pressed between the sheets of paper. I see this wallpaper collection as an opportunity for one small flower to bloom yet again and continue its timeline,” says Martin Bergström.

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Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

“I mainly draw clothing prints and have seen one flowery trend after another.I've drawn many flowers, but this time I had the opportunity to do as I liked instead of it being more about drawing the “right” type of flower print like with other projects.I felt it was important to draw two wallpaper motifs that are similar enough to go together but are not so similar that they are no longer distinctive – it should be like they are in the same film in some way,” says Designer Iwa Herdensjö.The collection, which features a playful mix of colours – wine, bright pink and turquoise – has a clear personal touch, as evident when Iwa reveals how the collection got its name:“Dare is the name of the colour of lipstick I have worn almost every day for seven years, so you could say it's a signature of sorts.”Iwa has a clear idea of which of the extravagant patterns she would choose for her own home and even which room she would put them in:“I would choose the orange/pink colour option of Stunner Peachy for the hallway.Personally, I see both motifs working exceptionally well in hallways.A wallpaper that confidently stands out guarantees a warm welcome or goodbye – depending on how you look at it," says Iwa Herdensjö.The exclusive Dare collection is only available at Photowall and consists of two motifs in five colour options. The motifs are available as made-to-measure wallpaper for £28 per square metre.

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Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

The flowery Dare collection explodes with colour and is once again characterized by the Swedish designer’s personal and extravagant style.The motifs we’ve added to our product range Blaze and Stunner – are both available in five colour options, and each is filled with loads of big flowers in a colour scheme that truly stands out. Simply put – it’s a colour burst on your wall!Take a look at the motifs and see our new Iwa faves below.In 2018 we’ll be seeing more large patterns and colourful designs in both fashion and interior design, which is why we are especially pleased to present Blaze – a motif that falls in line with this growing trend. The playful mix of bright pink, turquoise, and the trendy colour, wine, is perfect if you are looking to create a space that stands out from the rest. Try combining the motif with loads of flowers and plants for a true colour explosion.

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A playful wallpaper collection by Garbo & Friends

A playful wallpaper collection by Garbo & Friends

Photowall is proud to present the Tiny Heroes wallpaper collection for children – created by the Swedish design studio Garbo & Friends. The collection consists of three timeless patterns where every motif tells a story.Garbo & Friends have designed quality products for families with children since 2011. In their wallpaper collection Tiny Heroes, the classic patterns of Mares, Fauna and Bows have been customised for walls to give your home a warm atmosphere."The patterns in the collection were all inspired by animals and nature, and all the illustrations have their own story. The design process starts with several weeks of reflecting, where I channel my experiences and inspiration into a concept. Based on this, I usually write a story that will later be the starting point for the pattern, and ultimately, what becomes communicated visually," says Susann Karlsson Nemirovsky, Designer and Founder of Garbo & Friends.It was during a forest walk in the Småland region of Sweden that the colours of the rowan trees and leaves, paired with the animals of the forest, became the inspiration for the Fauna motif. The Mares motif is a tribute to the ocean. It tells a story of discovering sea life for the very first time – with all its vibrant colours and amazing aquatic animals. In the third motif called Bows, playful bows in muted colours reflect the lively imagination and joy of children.Function and durability was a clear focus in this collaboration, and the Tiny Heroes collection has achieved this through a timeless design that works in any home. That which is classic and timeless becomes naturally sustainable, and therefore, our focus has been on quality, the choice of materials and muted colours."Garbo & Friends felt like the natural choice when Photowall wanted to launch a new children's collection because, like us, they are passionate about design and quality. The target group forTiny Heroes is primarily families around the world who have children, but the wallpapers will also work well in the hallway of a big-city apartment or a summer cottage in the country," says Amber Johnson, Photowall's Product and Design Manager.The exclusive Tiny Heroes collection is only available at Photowall and consists of three motifs in different colour schemes. All the motifs are available as made-to-measure wallpaper for £29 per square metre. Press Room   High resolution press images - Garbo & Friends - Tiny HeroesPress Room - See all previous press releases  High resolution images from previous press releases  For interview inquiries, press releases, wallpaper samples and further information, contact Maria Gromova Tällberg, press@photowall.com, +46 (0)702 720 302.  Photowall - Wall Decor by Passionate PeopleWe believe that the walls of a room affect how we feel. That's why our mission is to help people fill their walls with great art. We have a carefully selected and diverse range of products. With passion and attention to detail, it is our pleasure to help you transform your home to reflect your personality. Our products are manufactured in Sweden and shipped world wide.

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Autumn's hot texture trend

Autumn's hot texture trend

A wall of concrete from a building on an island in the Atlantic Ocean, an undiscovered brick wall in the middle of Stockholm and an unexpectedly attractive surface in a dirty factory – M. Stenströmer has travelled extensively throughout the world and photographed astonishingly unrefined surfaces which are then printed digitally in the Photowall studio.The rough, authentic surfaces in the images give the collection an exciting story, especially given that all these unexpectedly beautiful surfaces can actually be found somewhere out in the wide world. The entire collection is exclusive to Photowall and can be ordered as made-to-measure wall murals for £29 per square metre.

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Photowall meets author and illustrator Stina Wirsén

Photowall meets author and illustrator Stina Wirsén

Stina Wirsén’s creations can be described as colourful and diverse. They’re her great joy, passion and therapy.  It all started in 1968, when Stina Wirsén was one year old and clutched a pen for the first time. A single moment, and that was it: a lifelong acquaintance and a future career. That day was followed by a degree from the Stockholm University College of Arts, Crafts and Design, illustrations in daily newspapers in areas ranging from politics to fashion, public art exhibits in Sweden and the world – and, of course, a multitude of children’s books. And she’s still going strong.I love creating. I haven’t let go since the first time I lifted a pen. Drawing is my second language – sometimes even my first. It’s best when it revives childhood memories of building and sewing at home with my sister in Älvsjö, says Stina Wirsén.

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Tips for the best-styled nursery

Tips for the best-styled nursery

The best decor for a nursery is made by you. Create pennants, mobiles, wall decorations and hot air balloons. Best of all: So much can be done just with wallpaper. Here are two easy DIY decorations you can make all by yourself to personalize any nursery.  Create unique hot air balloons with wallpaper. All you need is your favourite wallpaper, glue, scissors and thread:

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Styling the teenage room

Styling the teenage room

Patience, compromise and creativity: These are oft-needed qualities when styling space for teens. But what happens when the teenagers get to choose? Our top tips for creating a teenage room for a great teen are for both with and without the teen’s help.  

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Personalize your 10-year-old child’s room – our top tips!

Personalize your 10-year-old child’s room – our top tips!

Autumn is approaching and many children are getting excited about starting at a new school. It’s a fresh start, a time for new interests and an expanded repertoire of things to do in the child’s room – everything from homework to playing video games.  

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