Privacy policy

Shop with confidence thanks to our secure processes, and rest assured that all personal data is processed in the most secure way possible. We use cookies to simplify and optimise your user experience.

Who is the controller?

Nordic E Trade AB, Reg. No. 556761-9779, act as the controller in accordance with this privacy policy. As the controller, it is our responsibility that your personal data are processed correctly and in a safe manner and in accordance with the General Data Protection Regulation (GDPR) and national data protection legislation, that aims to protect the integrity of private persons.

What personal data are processed?

We collect and process personal data from you for the purposes specified in this privacy policy. When using our services we may collect different information about you, such as name, address, telephone number, email addresses and IP addresses. You are not obligated to provide the information we request from you. However, if such information is not received, we may not be able to offer our services to you.

In addition to the information collected from you we may collect information from third parties, for example Facebook.

Why do we collect and process your personal data?

We collect and process your personal data for the purposes specified in this privacy policy. We may use your personal data to:

  • perform and manage our services
  • safeguard your interests
  • accounting and billing purposes
  • contact you regarding your order or information in connection with your order
  • develop or analyse the business
  • communicate
  • distribute newsletters
  • recruitment purposes, and/or
  • marketing of services and products


We perform automatic profiling based on web activity and your profile can be used in marketing purposes. In accordance with GDPR, profiling means processing personal data to be able to assess certain personal characteristics, for example to analyse or try to anticipate your personal preferences, interests and behaviors. By being able to anticipate your personal characteristics we can continuously improve our offers with regards to your needs. Profiling is used, amongst others, for market and customer surveys and marketing.

What is the legal basis for processing your personal data?

We process your personal data to be able to (I) fulfill our agreements with you, (II) you have consented to us processing your personal data, (III) to perform a legal obligation upon us, and/or (IV) fulfill our legitimate interest as operating supplier of services.

How do we protect your personal data?

We use IT systems to protect confidentiality, integrity and access of personal data. We have taken appropriate safety measures to protect your personal data from unlawful or unauthorised processing (such as unlawful access, loss, destruction or harm). Personal data may only be processed by persons holding a position that requires them to process personal data to perform their work.

With whom do we share your personal data?

Your personal data may be transferred to and processed by third-party providers which perform services for Nordic E Trade AB (data processors), for example to manage customer service issues and orders. Such data processors shall process your data in accordance with our instructions. We primarily hire data processors located within the EU/EEA. However, we may use data processors located in countries outside the EU/EEA. We will implement appropriate measures under the GDPR to ensure that your personal data remains protected and secure if data are processed outside of the EU/EEA. To ensure that appropriate safeguard measures in accordance with the provisions of GDPR are implemented by a processor outside of the EU/EEA such processing will always be based on the EU Commission’s standard contractual clauses.

For how long do we process your personal data?

Your personal data will not be processed any longer than necessary for the stated purpose of the processing unless we have a legal obligation to retain the personal data for a longer period of time. The retention period varies depending on the purpose of which the personal data are processed. If you withdraw your consent to the processing of your personal data or if you unsubscribe to our newsletter, or similar, the personal data will immediately be erased.

Rights of the data subject

You have the right to withdraw or change your consent at any time. You have the right to demand information from us regarding our use of your personal data free of charge. On your request or by own initiative we will correct or delete personal data that are inaccurate or limit the processing of such data. Further, you have the right to prohibit the processing of personal data for direct marketing purposes. Under certain circumstances and to certain extent, you also have the right to receive your personal data in a machine-readable format.

Safe payments

We offer safe payments in collaboration with Klarna Bank AB. When you make your payment, you are forwarded to a safe page with an SSL certificate from Klarna Bank AB. There you can enter your data and make a safe payment. We do not manage or save your credit card details.

Information about cookies

Cookies are small text files stored on your computer or device by your web browser when you visit our platforms. These files allow us to gather information, including details on which pages and features you visit and use. Some cookies are critical to the functionality of the website, such as saving items in your shopping cart, while others serve other purposes, such as collecting statistics. The use of cookies also enables us to analyze visitor behavior to improve the website and display targeted online advertisements, such as advertisements for products you have viewed.

By clicking the link below, you can update your consent and view a list of all cookies used on the website.

Cookie settings

Changes to the privacy policy

We retain our right to update the privacy policy at any time. If the privacy policy is changed the updated policy will be published at Nordic E Trade AB’s website.

Contact information

If you have questions regarding our processing of your personal data or if you think your data protection rights have been breached, please contact us at


You may also lodge a complaint regarding our personal data processing to the Swedish Authority for Privacy Protection (Sw: Integritetskyddsmyndigheten) which is the responsible supervisory authority for personal data processing in Sweden.